Mailshots that work...

At it's most simple level, think of 100 companies you would like business from. Write to them including a reply coupon requesting further information with an incentive to reply.

Example : JB Taste Challenge

Client: JB Foods

Brief: To raise the sales figures of JB Foods own label Smoked Pork Sausage.

The Competition: Branded / with national advertising.

The Results:

- 94% of the target list took the taste challenge

- 100% of these took the offer

By giving the customer the opportunity to take part in a taste challenge by personal invitation we were able to show the JB product side by side with the customer's existing purchase. WE scored very high, either better or equal on taste, texture, appearance and value.

Benefit of this Direct Response campaign: As the vouchers were filled in by participants... the mailing list was 'cleaned' - giving us future opportunity to target this list even better.

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