New Product Naming

New Product Name Development

What's in a name? If you have one that is easy to remember and reflects the values of your product... a great deal. Leading brand names like Tide and Daz were developed with one objective in mind to be remembered easily.

Developing and registering names is not not an easy task, it requires lateral thinking and a huge amount of research.

Recent examples.

(a) For our client Cuisimer France we were given the task of rebranding and naming a suirimi product for international sales. The product is very popular in France and is known in England as 'Crab Sticks', you will see them sold under own label and as fish sticks rather crab sticks as there is only a crab flavour present.

Solution: To create a brand name that could be used as a new approach to an establish product. We finalised on 'Ocean Dippers' selling the product as a dipping fish snack - projected sales are for Europe and Canada.

(b) For our Dutch Client Boekos, we were asked to develop a brand name for a new range of snack meat products for children.

Solution: To appeal to both purchasing adults and children we finalised on Teddy Sticks - the product being positioned as a party and snack meal similar to the established 'cocktail sausages' that most of us make every year for parties.

Need Advice? Arrange an introductory meeting or speak to one of our team

>> Telephone / Contact Us